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Alex Ritchie is a slow fashion brand handmade in France, dedicated to timeless craftsmanship and contemporary design. Each piece is created using traditional techniques such as weaving, leatherwork, and embroidery, with a strong focus on natural fibres and deadstock leathers, and the occasional use of shearling sourced according to seasonal availability.
Originally founded in 2010 under the name Byloom and Hyde, the label has sold worldwide and is recognised for its oversized boiled wool garments and unique fusion of woven textiles and leather. Every limited-edition piece is designed to offer durable, effortless elegance for women of all shapes and sizes.
Collections are launched bimonthly, reflecting a considered, sustainable approach to design and production.
